On the occasion of the InCadaques Photography Festival, Galeria Cadaqués, in collaboration with Les Douches la Galerie, from Paris, presents the work of Frank Horvat for the first time in Cadaqués. An elusive man who has always been pleased to blur the lines. Given the prolific work he created, we have privileged his fashion photographs. Frank Horvat caused a sensation for breaking the canons of the time and taking models to the streets. Since then, fashion has dialogued with life.
The unpredictable
In the fifties and sixties and for a long time afterwards, being a “fashion” photographer necessarily meant working on a set and following the codes that allowed the costumes to be “well shown”, such as the repetition of poses and the framing of details, among others. Frank Horvat – who longed to capture the animation of the Parisian streets, give it shape and summarize it in an instant – was the first to take models out onto the street and integrate them into everyday life, the first to play with the contrast between sophistication of certain wedding and haute couture dresses and the uniforms of the Halles workers or the clothing of the regulars of a bistro. Horvat revolutionized the approach to fashion, remaining faithful to a perpetual curiosity for humanity and a way of practicing photography with grace and elegance, in free and, ultimately, joyful snapshots… Suddenly, fashion was no longer caged, but was truly in dialogue with life.
